MSP Peer Groups: Stop Running Your MSP Alone
A small room of MSP owners who put real numbers on the table, hold each other to what they said they’d do, and never compete with one another. Seats are placed by fit.
Most MSP owners hit the same expensive problems in the same order, alone, a couple of years after somebody else in the industry already solved it. A peer group is how you stop paying for that education twice.
Everything about how our groups work is on this page, including what it costs to start.
We place people. We don’t fill seats.
Most peer groups will take anyone who writes the check. We won’t.
Every seat is placed deliberately, against the stage your business is actually at, the model you’re actually running, and what you’re trying to build. We never seat two MSPs from the same market in the same room, which is part of why members are willing to put real numbers in front of the people sitting next to them.
Rooms are capped at 12 MSPs. When a group is full, it’s full. Some of our members have been in the same room since we started the groups in 2022.
You’re a fit for an owner group if you:
- Run real recurring revenue and want to run it better
- Will submit your numbers every quarter and let the room see where you rank
- Have the authority to change the business, not just report on it
- Show up prepared and do what you said you’d do between meetings
You’re not a fit if you:
- Are still primarily break-fix
- Want to listen without contributing your own numbers
- Are in the same market as a current member
- Are looking for a conference, a vendor pitch, or a mailing list
Why an MSP Advisor Peer Group?
Facilitated by former MSP owners and operators who have been in your shoes and faced the same challenges, our peer groups are designed to be member-driven, but goal-focused. Each group has a goal-oriented “theme” so that members are aligned with one another.
MSP-focused peer groups allow you to compare practices and implement changes that lead to greater success, efficiency and profitability. It’s an opportunity to talk shop with other practice owners, share experiences and learn from them. What works? What doesn’t?
Nothing about a meeting is improvised. In our in-person groups, hot seats are assigned in advance so the member in the chair arrives with the real problem and the real numbers. Online groups run to the same standard without the hot seat, and typically add an optional in-person meetup once a year. Either way, every commitment made in the room is written down and checked at the next meeting.
In these groups, you’ll learn from the successes and challenges of your peers while finding solutions to common problems that face many MSP practices.
Every meeting runs on real numbers.
Every member benchmarks every quarter, and the numbers cover both sides of the business: the financials that decide whether it works, and the operational measures that drive them. You see where you stand two ways. First against the MSPs in your own group, all running a comparable model, so the comparison means something. Then against the industry targets, so you know whether the whole group is ahead of the pack or behind it.
The point isn’t the report. The point is walking out of the meeting knowing which number you’re fixing next.
Submitting takes real work the first time through. We’ll teach you how. If your books are in bad shape, we’ll tell you that on the fit call, and getting them cleaned up may need to happen before you join.
How a group works
Every group is capped at 12 MSPs, and we never seat two firms from the same market. That holds in every format.
Owner groups run two ways. In-person groups meet quarterly for two full days, with an online session in each of the months between. Online groups meet monthly. Service leader groups run eleven online sessions a year plus one two-day meeting in person.
Between meetings the group lives in a shared Teams channel. That’s where the fast questions go, the ones not worth a call but worth asking someone who already solved it.
Membership starts at $400/month and runs on a 12-month commitment. Groups run across North America, the UK, the EU, and Australia and New Zealand.
Service leaders get their own room.
Most of this page is about owner groups. We also run groups for the person who actually runs service delivery. Same rules apply: 12 seats, one member per market, quarterly benchmarking, a 12-month commitment. The format is eleven online sessions a year plus one two-day meeting in person.
Sometimes that seat is the owner. More often it’s the service leader, and the group works better when it’s the person living in the queue every day.
See if a peer group is the right fit.
Fit runs both ways. Tell us where your business is and what you’re trying to fix, and we’ll set up a short call to work out whether one of our groups is right for you, and whether you’re right for it. If the answer is no, we’ll tell you that and point you somewhere more useful.
Frequently Asked Questions
What does it cost?
Membership starts at $400/month and varies by group and format. We’ll give you the exact number on the fit call, before you’ve put any real time into this.
Will a competitor be in my group?
No. We never seat two MSPs from the same market in the same room, in any format. That rule is why members are willing to put real numbers on the table.
What do I have to share?
A standardized quarterly submission covering both financial and operational data, put on the same basis as everyone else’s so the comparison actually means something. Submission is mandatory. You’ll see where you rank and so will the room. That’s the point, and it’s why a member who won’t submit doesn’t last.
What's expected of me between meetings?
Submitting your quarterly numbers, and doing what you committed to in the room. Commitments are written down and checked at the next meeting. The group also runs a shared Teams channel for the questions that come up in between.
How long is the commitment?
Twelve months. Peer groups don’t produce much in a quarter. It takes a full cycle before your numbers are comparable and before the room knows your business well enough to be useful on it. It also matters to the other eleven that everyone signed up for the same stretch.
How soon could I be placed?
Usually about 30 days. Some of that is finding the group where you actually fit, and some of it is waiting for the right seat to open in it. If nothing is open in the right room, we’ll tell you rather than put you in the wrong one.
Do you run groups outside the US?
Yes. We run groups across North America, the UK, the EU, and Australia and New Zealand.
Do I need my books in order first?
They need to be good enough to submit a quarterly benchmark, which is a real bar. Most MSPs need help the first time through and we’ll walk you through it. If your books are genuinely a mess, we’ll say so on the fit call, and cleaning them up may need to come first. That’s not a reason to put off the conversation.
What if I'm already in another peer group?
Plenty of our members have been in another group before. The question worth asking is whether yours is actually changing your numbers. A room full of opinions with no financials on the table is a networking group, not a peer group. Bring it up on the fit call and we’ll be straight with you about whether we’d be different for you.